A Wrapfor the thingsyou actually do.
Count what matters. Race your friends. Get a year-in-review worth posting — built from your real life, not your screen time.
Count anything you can see.
Beers on Fridays. Books on Sundays. Pages, push-ups, plot twists, oat lattes. If it happens, you can tap it. Counters, not habits — no streak shaming, no Tuesday guilt.
- 01One-tap from your lockscreen, watch, or share sheet.
- 02Custom units, emoji, and colors — make it feel like yours.
- 03Public, friends-only, or private. Per counter.
Race anyone, on anything.
Beers vs beers. Pages vs pages. Plot twists vs plot twists. Pick a friend, pick a finish line, pick a stake. The race is the point.
- 01Head-to-head, group leaderboards, and 7-day blitzes.
- 02Stakes you set — brunch, a record, bragging rights.
- 03Trash talk built in. Mom is not invited.
The year you actually had.
Every Sunday, every month, every December — a fresh Wrap shows up. Animated cards, real numbers, the kind of year-in-review your group chat will actually share.
- 01Weekly, monthly and annual Wraps — auto-generated.
- 02Editable scenes. Drop a counter, swap the brag.
- 03Export as a vertical video or a printable poster.
Together with the people who care.
Pull in your crew, set up shared counters, watch the numbers stack. Friday Crew vs Sunday Bookers. Every group gets its own Wrap when the year ends.
- 01Up to 12 people per group, unlimited groups.
- 02Shared counters, private counters, and racing — all in one.
- 03Group Wraps with member breakdowns at year's end.
Three taps to start. One scroll to brag.
Beers. Pages. Push-ups. Anything you can count. Pick an emoji, a unit, a color. Twenty seconds, tops.
Counters, not streaksOne thumb, anywhere. Lockscreen widget, Apple Watch, share sheet. No journaling. No guilt. Just a tally.
Widget + watchWeekly, monthly, yearly. Animated cards, real numbers, a slide your group chat will actually share.
Auto-generatedThings people are actually tracking.
"I'm tracking times my dog steals my socks. Up to 47. He's winning."
"Our group counts plot twists in book club. I'm in fourth place. I love it."
"Beat my brother 1,204 to 988 on coffees. He had to buy."
Questions, briefly.
When can I actually use it?
iOS first, this fall. Android right behind. Waitlist gets the first invites in batches — refer a friend with your invite link to skip ahead in the queue.
Is it free?
The core app is free, supported by opt-in rewarded ads — you choose when to watch one. Premium is an optional subscription that removes ads and unlocks more counters, deeper Wraps and custom themes. Logging, racing, and your Wrap are always free.
What's the difference between a counter and a habit tracker?
A habit tracker shames you for missing Tuesday. A counter just counts. We don't care about streaks — we care about totals. Log 12 beers in one Friday, zero on Saturday, that's just life.
Can I keep a counter private?
Yes. Every counter has three modes: private, friends-only, or group-shared. You decide per counter. Wraps respect those settings — the version you share is the version you want shared.
What about my data?
End-to-end encrypted, exportable any time as JSON or CSV, deletable in two taps. We don't sell anything. The business model is premium subscriptions and rewarded ads — not your tally of how many oat lattes you drank.
Why a waitlist?
So the first crews of friends can join together and the early servers don't fall over. Each invite brings five plus-ones — you and the friends you want to race.
One invite.
No nonsense.
No newsletters. No drip campaigns. Just a single email when it's your turn — and your five plus-ones so you don't show up alone.